Social Responsibility, Consumerism, and the Marketing Concept

SOCIAL RESPONSIBILITY, CONSUMERISM, AND THE MARKETING CONCEPT Robert D. Winsor, Loyola Marymount University ABSTRACT This paper looks at the regularly reprimanded â€Å"selling orientation† or â€Å"selling concept† with the usually lauded â€Å"societal promoting idea â€Å"from the points of view of customer discernment and persuasibility. It is recommended that the two directions see purchasers as generally unreasonable and as effectively inclined to control by advertisers. The ramifications of this similitude are investigated from the viewpoints of commercialization and social duty. INTRODUCTIONCritics of advertising have reliably assaulted the control for limiting buyers' insight and limit with regards to discerning decision and for purposely bewildering buyers in their endeavors to make judicious, educated, unprejudiced, and free monetary decisions. Simultaneously, cultural patterns have pushed U. S. organizations toward expanding worry for social issues and reg ard for since quite a while ago run purchaser government assistance. The previously mentioned reactions and weights for expanding social obligation are to a great extent driven by a similar social ideal models and constituents.Yet, it is critical that a definitive aftereffect of an extended social duty of business is the accompanying diminishment of free customer decision. Additionally, this impediment of shopper caution is the unavoidable outcome of assumptions of buyer silliness. Along these lines, while gatherings, for example, consumerists have regularly reprimanded advertisers unequivocally for dismissing ideas of shopper judiciousness, these equivalent gatherings and suppositions have mightily advanced the social duty of business and the cultural showcasing idea as progressions in business suspected and practice.As an outcome, inconsistencies can be believed to exist inside the consumerist plan, and are evident (however unacknowledged) in the â€Å"societal promoting conceptà ¢â‚¬  and calls for expanding the obligation of business toward social issues and concerns. The objective of this paper is to uncover these logical inconsistencies and to expand upon their suggestions for business and society as a rule. THE EVOLUTION OF THE MARKETING CONCEPT In January of 1960, the advertising discipline entered another age.In this year, we were given no historic hypothesis, no spearheading technique, no splendid adjustment of another order's build, and no stupendous award. We were, nonetheless, given something we would come to love considerably more profoundly than any of these. We were given a raison d'etre and a philosophical establishment. It was on this date the Journal of Marketing distributed an article by Robert Keith (1960) entitled â€Å"The Marketing Revolution. What's more, since its distribution, advertisers have had the option to feel defended in accepting that their endeavors were basic, however that they have been instrumental in realizing clearing enhancements in the advancement of business practice. In spite of the fact that the transformation depicted by Keith has been subdued to turn into the â€Å"evolution† of the promoting idea, and the generalizablity of the advancement it portrayed has been addressed by a few (e. g. Fullerton, 1988), the change in American business depicted by Keith's model has regardless filled in as a wellspring of clarification and support for promoting academicians.The â€Å"post-evolution† advertisers have been loaned a level of respect and a feeling of direction which was prominently missing previously. Before this date, advertisers were seen to be, best case scenario pointless, and at the very least untrustworthy or corrupt. Not that the normal resident thinks about showcasing in any extraordinary light today, however the faith in an advancement of the advertising idea has permitted the scholarly promoting network a specific level of sense of pride. In his article, Keith depicted four â€Å"eras† or times of thought and practice through which his association, The Pillsbury Company, progressed.Keith accepted that these periods were normal for most organizations which were peers of Pillsbury, and in this manner conjectured that a general development was in proof. Since the distribution of Keith's article, different essayists have adjusted, refined, and broadened the essential postulation propelling this transformative procedure: The most important and notable of these portrayals is that of Philip Kotler. Kotler depicts five elective ideas or methods of reasoning through which most organizations have evolved.Although any given business can work under any of the ways of thinking, the fundamental statute of the development postulation is that these ways of thinking structure a chain of command, with later ways of thinking being better than those of prior times (Keith, 1960; Kotler, 1994). The suggestion is that to move from a lower level (prior) reasoning to that on a more elevated level (later) isn't just canny, yet additionally great business. The principal periods or business methods of reasoning are named the â€Å"product† and the â€Å"production† concepts.The item idea underscores item quality as well as execution, and expect that probably a few shoppers are sufficiently learned to perceive and regard unrivaled traits in these territories. The creation idea centers upon frameworks for delivering huge volumes of items with an end goal to drive down expenses by abusing economies of scale. This way of thinking depends on the supposition that most customers perceive, however incline toward high worth (benefits †value) contributions and are learned and judicious in choosing among elective products.A later time is known as the selling idea, and depends on the reason that purchasers are moderately clueless with respect to item characteristics, or base their determination upon design or other â€Å"non-rationalâ⠂¬  measures. In addition, this direction accept that customers are effectively affected. Thus, associations utilizing the selling idea commonly resort to forceful selling and limited time endeavors, with the objective of alluring or constraining clients into buying the item. A significantly higher plane of illumination is spoken to by the advertising idea era.The showcasing idea is viewed as a quantum jump up the transformative order, and keeps on being grasped by an incredible number of promoting researchers and organizations. The advertising idea â€Å"holds that the way to accomplishing authoritative objectives comprises in deciding the requirements and needs of target showcases and conveying the ideal fulfillments more adequately and proficiently than competitors† (Kotler, 1994, p. 18; 1977a). The proverb of the promoting idea is â€Å"find a need and fill it,† and its philosophy is â€Å"The Customer is King. Like the item and creation ideas, however dissimilar to the selling idea, the showcasing idea is established upon the supposition that shoppers are proficient, keen, and levelheaded, and base their item buys upon a cautious thought of the connection between their own needs and item traits. Accordingly, the basic reason of the showcasing idea turns into an emphasis on the shopper as the crucial point for all business movement (Barksdale and Darden, 1971).The reasoning basic the promoting idea was upheld as right on time as the 1940's and 1950's (Samli, Palda, and Barker, 1987; Bell and Emory, 1971). In 1958 the term â€Å"marketing concept† was authored to depict the way of thinking behind this methodology (see McKitterick, 1958), and â€Å"by 1965 for all intents and purposes all basic promoting writings incorporated some conversation of the ‘new' advertising concept† (Bell and Emory, 197 1). The explanation that the advertising idea was viewed as a significant forward leap in business reasoning is that it spoke t o the direct opposite of the item, creation, and selling concepts.Rather than taking a current item and trying to alter interest for it by including highlights, diminishing cost, or fluctuating limited time method, the promoting idea holds that organizations should initially decide the current needs in the commercial center and afterward structure and produce an item to fulfill this need. In this sense the promoting idea is driven by the requirements of the commercial center, as opposed to the current capacities of the firm.The fifth, and as far as anyone knows most noteworthy phase of advancement in advertising ways of thinking is the thing that Kotler expressions the cultural showcasing idea. In every one of his compositions referencing the promoting idea, Kotler (1972, 1977b, 1994) unmistakably expresses his conviction that the cultural advertising idea exemplifies a higher and increasingly edified plane of showcasing thought and practice, and recommends this new idea speaks to a n endeavor to fit the objectives of business to the once in a while clashing objectives of society.As such, it hypothesizes that the â€Å"the association's errand is to decide the necessities, needs, and premiums of target markets and to convey the ideal fulfillments more viably and proficiently than rivals such that jam or upgrades the buyer's and society's prosperity (Kotler, 1994, p. 29). It ought to be noticed that the cultural showcasing idea is established upon one prevailing and basic proposition.This is the presumption that â€Å"consumers' needs don't generally match with their since quite a while ago run premiums or society's for some time run interests,† and that, given this, advertisers should put the â€Å"emphasis on ‘long-run buyer and cultural well being† (Kotler, 1977b). Subsequently, the cultural advertising idea speaks to a support and legitimization for the social obligation of business in contemporary society, and a nullification of Milton Friedman's notorious declaration that â€Å"the social duty of business is to make a profit† (Friedman, 1962). THE CONSUMERISM MOVEMENT AS THE CATALYST FOR THESOCIETAL MARKETING CONCEPT The most recent industrialism development is a reason that has been amassing energy for more than 30 years in th

Reasons to Write Properly

Motivations to Write Properly Motivations to Write Properly Motivations to Write Properly By Michael For what reason is it essential to compose accurately, to utilize standard syntax, spelling, and accentuation? Since you need individuals to get you, that's it in a nutshell. For what reason are the demanding subtleties significant? In the event that my feature had said Write Good, wouldnt you comprehend that I implied Write Well? Perhaps along these lines, however its less diverting and more clear on the off chance that I state it effectively. For a brief instant or more, some portion of your brain would be befuddled, thinking about whether I was urging you to expound on beneficial things or something. Unquestionably some portion of your brain would ask why you were seeing terrible punctuation in Daily Writing Tips. At the point when my associate Mark attempted it as a joke, individuals took note. It is safe to say that you are seeing my point? Researchers talk about prescriptive syntax and distinct language. Prescriptive language structure implies the manner in which individuals should compose. That has here and there been confused. As of late as the nineteenth century, a few researchers encouraged that English ought to observe the standards of Latin since I cannot think about a valid justification now. Then again, clear language structure implies the manner in which individuals really compose, and that is difficult to contend with. In any case, isnt there an association? Youre expected to compose the manner in which individuals really compose, on the grounds that its more obvious that way. What's more, since sentence structure changes throughout the hundreds of years, punctuation books do change as the language changes. Where understudies and educators get into contradictions is the point at which the youngsters demand that the manner in which they compose is presently right. More seasoned instructors can review saying something very similar when they were youthful, however by and large, being off-base. The slang of their childhood didnt become a lasting piece of the English language. A few understudies may state, I dont need to adhere to no made-up rules! On the off chance that they state that, they are utilizing a twofold negative, which was right in Old English, before 1000 AD. From that point onward, it was not, at this point right. My recommendation: if English speakers have been adhering to a standard for a thousand years, you should tail it as well. Individuals are most likely accustomed to it. Perceiving an example makes perusing simpler, and that incorporates examples of punctuation and spelling. Obviously, we perceive letters from their shape. Its conceivable to peruse a line of content that is feeling the loss of the base portion of each letter, yet hard to peruse it without the top half. Yet, look into additionally recommends that the state of a word causes us to remember it. Indeed, even without my glasses, I can see that circle starts with a rising letter and finishes with a plummeting letter it inclines down while pool slants up. At the point when you type in ALL CAPS, each letter is a similar tallness, so it not just looks like youre yelling, it additionally makes it a lot harder to peruse. Certain pieces of agreements are legitimately required to be prominent, so they are frequently promoted. In any case, why? All things considered, placing them in strong or bigger sort is additionally prominent. Lawyer Matthew Butterick, the creator of Typography for Lawyers, says, All-tops paraâ ­graphs are a case of self-defeatâ ­ing typogâ ­raâ ­phy. Perusers definitely skirt the most significant parts in light of the fact that they’re so difficult to peruse. I trust legal counselors dont compose Terms of Service taking all things together tops to shield us from understanding them. My point: our minds comprehend things all the more effectively on the grounds that they fit our desires. The explanation I attempt to utilize appropriate language structure, spelling, and accentuation isn't to intrigue my fourth grade instructor Mrs. Cascales. Tsk-tsk, her jazz piano has been quiet for a long time, and she is done checking my composition for botches. No, I attempt to compose effectively on the grounds that its simpler to peruse, on the grounds that youve seen it composed that way (AKA composed accurately) previously. Some of the time even minor linguistic decisions can make perusing more slow or quicker. I gave one model in my article Is That a Noun or a Verb? I’m Confused. At the point when you dont need to battle with understanding my spelling or accentuation, you can concentrate on understanding my significance. Individuals judge you by your language. In an article in the Harvard Business Review, Good Grammar Should Be Everyone’s Business, Brad Hoover of Grammarly contemplated 100 LinkedIn profiles, all local English-speakers, all working in the purchaser bundled products industry, with three bosses or less in the initial 10 years of their professions. He found the ones with less language structure blunders in their profile were elevated to chief level or above inside those 10 years, while the other half were most certainly not. In the melodic My Fair Lady, Professor Higgins brings up a lower-class bloom young lady and tells Colonel Pickering, If you talked as she does, sir, rather than the manner in which you do, why, you may be selling blossoms as well. At the point when you forget about highlights in your composing that youngsters learn in grade school, for example, accentuation and capitalization, your perusers will expect that you didnt complete evaluation school. Im not contending for lifted up language, however for clear correspondence. Enormous words can be as uncertain as meager words. Some scholarly composing styles dont impart all the more obviously, yet just demonstrate that you are a scholastic. Instructors and educators need to battle against spreading it. The ill-advised utilization of uninvolved voice is the most popular side effect: It has been shown by Jenkins that rather than Jenkins demonstrates that Weve composed a few articles to assist you with dealing with your utilization of detached voice, for example, Passive Writing and 7 Examples of Valid Passive Construction. At the point when I was working for a telephone organization, a more established doctor called about a startling bill he got. He stated, This won't be dispensed. I couldnt oppose saying, Oh, you mean you wont take care of the tab? Obviously and shockingly, he had been instructed to utilize language as a hindrance, to keep his patients in their place so they wouldn t question the bills he sends. Theres nothing amiss with short words. Some long words are utilized explicitly to shield from expressing reality straightforwardly. Humorist George Carlin brought up that what was called shell stun in the First World War became fight weariness in the Second. Four syllables currently, says Carlin. Takes somewhat longer to state. Doesn’t appear to hurt so a lot. Weakness is a more pleasant word than stun. An enterprise doesn't terminate a worker; it organizes an arranged flight or makes a workforce irregularity rectification. Seemingly insignificant details can have huge outcomes including accentuation. Lynne Truss, English creator and supporter, takes note of that the 1905 October insurgency in Russia started when Bolshevik printers requested to be paid a similar rate for accentuation stamps with respect to letters. Bracket facilitated a BBC Radio communicate about accentuation, Cutting a Dash, which prompted a smash hit book in 2003. The title of the book, Eats, Shoots Leaves: The Zero Tolerance Approach to Punctuation, originates from a joke: A panda strolls into a bar. He arranges a sandwich, eats it, pulls out a firearm, and discharge two shots. The stunned barkeep asks him for what good reason. The panda tosses him an inadequately punctuated natural life manual. Im a panda, he says, Look it up, and exits the entryway. Sufficiently sure, the passage for Panda peruses, Large highly contrasting bear-like vertebrate, local to China. Eats, shoots and leaves. Here you see that an additional comma can prompt expanded weapon viciousness. Bracket additionally composed childrens books: Twenty-Odd Ducks: Why, Every Punctuation Mark Counts (2008) The Girls Like Spaghetti: Why, You Cant Manage Without Apostrophes! (2007). Notice that in each title, evacuating two accentuation stamps totally changes the importance. Simply after Eats, Shoots Leaves went to press (normally), Truss discovered subtleties on another story she wished she could have remembered for her book. It concerned New England trader Timothy Dexter (Newburyport, Massachusetts, 1748-1806), who composed a leaflet called A Pickle for the Knowing Ones, utilizing his own one of a kind spelling and no accentuation. At the rear of his subsequent release, he incorporated this note: Nowing ones complane of my book the fust version had no stops I put in a Nuf here and thay may peper and solt it as they plese I cannot be sure, yet think he implied, Realizing Ones gripe of my book. The primary version had no stops [periods]. I put in enough here, and they may pepper and salt it however they see fit. It was trailed by a page of accentuation marks for their utilization. The issue is that appropriate accentuation, spelling, and sentence structure are not fixings that can be included or forgotten about an impulse. Not trying to get them right might be simpler on the essayist, yet harder on the peruser. I think Dexters note demonstrates my point, however I cannot be sure, on the grounds that Im not totally sure what he was attempting to state. Need to improve your English in a short time a day? Get a membership and begin getting our composing tips and activities every day! Continue learning! Peruse the Writing Basics classification, check our well known posts, or pick a related post below:Writing a Reference Letter (With Examples)Rules for Capitalization in Titles13 Theatrical Terms in Popular Usage

Veterans and Admission

Veterans and Admission August 22 At Ivy Coach, we work with select veterans and members of our military each year on a pro bono basis. They are the only students whom we work with on a pro bono basis. For many years, weve helped a few select students every year gain admission on a pro bono basis to the colleges of their dreams. Some of  these students were from low-income families (we once had a remarkably impressive homeless young man who juggled his way into Harvardliterally!).  Some were underrepresented minorities. Some were the first in their families to attend college. And some were veterans. But as our business took off, we couldnt accommodate all of the requests for pro bono admissions help. Too many emails. Too many calls. At the end of the day, after all, we are a business. And, frankly, we dont like receiving unsolicited  calls. There, we said it. Were very reachable via email! Its not like we dont let our visitors know this on our homepage. In fact, our new homepage will have a line that reads, To paraphrase the great Nelson Mandela, dont call us, well [email] you. And so, some time ago, we decided that our pro bono services would be reserved exclusively for select veterans and members of our military. We always found that the veterans and members of our military whom we worked with on a pro bono basis were so  incredibly impressive. And they were appreciative of our help. Were glad we made this decision, because each veteran we work with reminds us why we do what we do. The incredible story of the three intrepid Americans with full hearts, two of whom are servicemen, who overtook a terrorist on a train headed for Paris reminds us once again why we work with those whove served. And our pro bono services are of course available to these men whove made our country so proud should they wish to pursue their educations at top universities after their service. So, to our veterans, feel free to reach out to us as you seek to gain admission to a highly selective college. Maybe youve completed  some college coursework at a school that isnt particularly selective. Maybe you havent completed any college coursework. Maybe you never took the SAT or ACT. In any case, wed be happy to set up a free 20-minute consultation to hear your story and see if we can be of assistance. In the words of Zac Brown Band,  I thank god for my life;  And for the stars and stripes;  May freedom forever fly, let it ring;  Salute the ones who died;  The ones that give their lives;  So we dont have to sacrifice;  All the things we love.

Comparing Descartes Meditations on First Philosophy and...

In the field of philosophy there can be numerous answers to a general question, depending on a particular philosophers views on the subject. Often times an answer is left undetermined. In the broad sense of the word and also stated in the dictionary philosophy can be described as the pursuit of human knowledge and human values. There are many different people with many different theories of knowledge. Two of these people, also philosophers, in which this paper will go into depth about are Descartes and Plato. Descartes Meditations on First Philosophy and Platos The Republic are the topics that are going to be discussed in this paper. In Meditations, Descartes brings doubt to everything he believes because it is human nature†¦show more content†¦Descartes also finds that anything that exists physically is false, even including his own body. The only things we should trust are those beliefs that can be held up to rational scrutiny. Thus Descartes doubts everything but himself, he feels himself is the only thing in this life which cannot be proven false. He states that if he had no knowledge of himself than nothing can be certain. If he himself can doubt than he must exist and in cannot be proven false. Another proof that he exists is that in order to be deceived one must be able to exist. Descartes states in his famous quote, I think, therefore I am. What was just explained above is Descartes first step to gaining knowledge, that is to build on what you know is certain and use yourself as the foundations. Now his second step he tries to show how we know bodies through reason and now through our senses. He uses a piece of wax to demonstrate this theory. A piece of wax place by a fire will in time change form and shape and thus lose all its specific properties, yet it is still known as wax. In order to understand what wax is you must be able to know it in all its forms and anticipate its changes. But Descartes argues that the shapes and forms that the wax could take are infinite. Thus, one can only know what an object is through understanding, rather thanShow MoreRelatedComparing The Matrix With Readings From Plato And Descartes1023 Words   |  5 PagesComparing and contrasting The Matrix with readings from Plato and Descartes This essay will discuss The Matrix, from synopsis of the following; The Republic by Plato, depicting the famous cave allegory, and Meditations on First Philosophy by Descartes, offering doubt that some senses are accurate. By examining these two readings, and the movie, it will allow the author to show some comparisons, and to show how they are also different as this essay indicates the world is very real. Read MorePlatos The Last Days of Socrates: Phaedo, Wisdom, and the Soul2420 Words   |  10 Pagesï » ¿Read the following in Platos The Last Days of Socrates: Phaedo Wisdom and the Soul Plato sees death as a good thing and the way we can understand this is by reference to the Platonic forms. The platonic forms are the essence of the abstract; they are the purity and the true Good that are clouded by materialism. For instance, we have beauty that is hidden in aesthetic objects (or in love); we have Justice, Truth, and many other Ideals. Access to these Ideals affords us true bliss and Knowledge

Leadership Styles Essay - 686 Words

Leadership Styles For many years, people have wondered what makes a good leader. Is it the environment that they are born into or are they made into good leader, who knows. I believe that we cannot give a clear definition of what makes a leader. According to (Kinicki Kreitner, 2009, p. 346) leadership is defined as â€Å"a social influence process in which the leader seeks the voluntary participation of subordinates in an effort to reach organizational goals. So what is my leadership style? I believe that I have several leadership styles. One of my leadership styles is Servant-Leadership. Servant-Leadership is defined as focuses on increased service to others rather than to oneself (Kinicki Kreitner, 2009, p. 365-66). I stated this†¦show more content†¦I also feel that I am a motivational leader. Many of my clients see their lives as meaningless however, as bring a product of the same environment I share my story with them to show them that we are not all that difference. For example, one of my clients came into to the office to see me not because she did it on her own but because she is in jeopardy of losing her housing if she is not working at least 15 hours a week. Well as I spoke to her, she informed me that she is 27 with three children and has never worked. She did not feel that she needed to work because she has been living off the system for so long. As I talked to her more, I realize that she just did not have any positive people in her live. I begin to tell her my story of how I was a teen mom but I had a goal in my head to do something with my life. After talking to me for about an hour and half I got her to good back to school and seek part-time employment. Some people just need to hear that â€Å"yes you can†, I believe in you†, or just anything positive. Finally, I believe that I am a directive Leader. I give my clients motivation but I am direct on what it is that I need from them. 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Usability Testing for Nielsen & Molich Heuristic- myassignmenthelp

Question: Discuss about theUsability Testing for Nielsen Molich Heuristic. Answer: Introduction For the evaluation of the usability of the wireframe designs the Nielsen Molich heuristic approach is being adopted. The testing would help in deciding upon the efficiency of the interface design. Visibility of system status The visibility of the system is efficiently designed. The system provides the user with the efficient information on each and every screen and provides efficient information to the user about the content of the page and provide details about the different criteria of the page such as the cart information and order details. These are updated on their own and helps the users understand the status of the process they are involved in. Match between system and the real world The match in between the system and the real world is also efficiently done. The system display message such as Welcome message for the user and also commands that helps the user in navigating through the systems. User control and freedom The design lacks in this aspect as the design does not indicate any actions that would provide the user with the user control and freedom option. In addition to this there are no emergency exists in the design and neither is there a scope to include a redo and undo feature in the design. Consistency and standards The design generally follows the platform conventions. They maintain the actual flow of a general application. The design elements also are made according to the conventional design standards. The homepage in the design displays the introduction followed by the login features and login details. In addition to this, the registration page for the system comes after the login page and this maintains the conventional approach to designing. This helps in maintaining the conventions used for the designing of the interfaces. Error prevention The error preventing option is implemented in the system to some extent. The error message Hi, Please login to use the app. You can register by clicking on the user icon above. Provides the information to the user about the login functionality of the system. This displays that the user cannot use the features of the application unless they login the systems. However, there are no additional error prevention features displayed in the design. Hence this feature is partially included in the design. Recognition rather than recall The application does not involve any concept in which the user is required to remember any of their previous action on the system. However the design displays that the user is guided in each and every step by the application itself and hence, the recognition rather than recall feature is maintained by the application. Flexibility and efficiency of use The concept of the design does not include any scope for an experienced user or an intermediate user. The system is a general e-commerce site and hence, there are scope for the evaluation of the website in this criteria. However in and an e-commerce system the experiences buyers or the frequent buyers are provided with additional benefits however no such options are presented in the design. Additionally an experienced buyer would also be able to get an information or product more easily rather an inexperienced user. Hence, the design should not be evaluated in this criteria. Aesthetic and minimalist design The design is provide with an Aesthetic and minimalist design as the dialogues in the system does not contain any irrelevant content or content that is rarely needed. The irrelevant information make website of the system large and slows down the system. Hence, the system design is efficient in this aspect. Help users recognize, diagnose, and recover from errors The system Help users recognize, diagnose, and recover from errors, there are no additional codes that the user has to go through in the error detection methods. The system also provides a constructive suggestion for the solution to the error and also displays the relevant discussions for the error. The example taken here for this context is of the error message Hi, Please login to use the app. You can register by clicking on the user icon above. Hence, the system is efficient in this regard. Help and documentation The design contains the testimonial and contact us sections. This would help the user in guiding through the website. However there are no documentation feature that would help the user in navigation through the system. Hence, this aspect of the design is partially met. However there is additional scope for improvement in this sector of the interface design. Bibliography Ali, A., Alrasheedi, M., Ouda, A., Capretz, L. F. (2015). A study of the interface usability issues of mobile learning applications for smart phones from the users perspective. arXiv preprint arXiv:1501.01875. Bader, F., Schn, E. M., Thomaschewski, J. (2017). Heuristics Considering UX and Quality Criteria for Heuristics. International Journal of Interactive Multimedia and Artificial Intelligence, 4(6), 48-53. Hermawati, S., Lawson, G. (2015). A User-Centric methodology to Establish usability heuristics for specific domains. In Proceedings of the International Conference on Ergonomics Human Factors (p. 8085). Reynaga, G., Chiasson, S., van Oorschot, P. C. (2015, July). Heuristics for the evaluation of captchas on smartphones. In Proceedings of the 2015 British HCI Conference (pp. 126-135). ACM.

Significance of Selling Online Research Paper Example

Significance of Selling Online Paper Selling online can revolutionize your business. An online storefront has a number of very powerful advantages over a brick-and-mortar location that can yield big dividends for surprisingly little investment of time and money. Even if you have a physical shop, an online store can be a big help in marketing your business, as well a being a supplementary sales outlet that can add to your bottom line. The benefits of opening an online store are endless: 1 . Reduce your costs – setup and operational costs are much less than selling from a hysterical store, directly improving your bottom line. There is no rent to pay, you hire less personnel, and so forth. 2. Simplify your sales processes – using simple automation, customer orders can go directly to your products database and into the shipping queue. With a well-designed online store you can improve your sales processes considerably, reducing your costs further or selling more products per transaction. 3. Go global overnight – increase sales opportunities by gaining instant access to a wider marketplace. Sell to the entire country and even abroad! 4. You can sleep but your store never will – with your online shop open 24 hours a day, 7 days a week, you increase the number of customers who can shop your selection, further increasing your opportunity for sales. As the internet is growing and increasing on a daily basis and computers being in every home the ability to buy and sell directly online has become the internet number one commodity. We will write a custom essay sample on Significance of Selling Online specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on Significance of Selling Online specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on Significance of Selling Online specifically for you FOR ONLY $16.38 $13.9/page Hire Writer People from all countries, cities within Canada, the USA and the rest of the world are buying and selling online. People love shopping but a lot people do not have time to go to a shopping mall, they do not have time to waste riving to and from stores. Online buying and selling is the way to start freeing up more time to do other things with families and friends. The advantages of buying online are that it is quick, prices are usually lower priced, descriptions and comments can be seen by past customers. There is a large number of people buying online and if they are all satisfied you will be too. The advantage of buying online can be that you are not physically able to touch the product and it usually takes a few days for delivery. The advantages of selling online is that you are able to reach a large audience, you are able to sell multiple items at low low costs without having a store and at times without even having a product or service. The disadvantages of selling online is that your customers may find lower prices at other competitors, the internet is a large place and you have to carve out a niche market for you and your online products and services. Selling online has a number of advantages over selling by conventional methods, including: * Making savings in set-up and operational costs. You don’t need to pay shop assistants, rent high-street premises, or answer a lot of pre-sales queries. Reducing order-processing costs – customer orders can automatically come straight into your orders database from the website. * Reaching a global audience, thereby increasing sales opportunities. * Competing with larger businesses by being able to open 24 hours a day, seven days a week. Being able to receive payment more quickly from online transactions. * Attracting customers who would not normally have investigated your type of high-street outlet. * Improving your offerings using the data gathered by tracking customer purchases. * Using your online shop as a catalogue for existing customers. Selling over the internet is not very much different from selling on the counter. It is more or less the same thing. Selling through inter net has lots of challenges and requires lots of efforts and patience. But people think that online business is relatively simple and Just dunk into it. Elf you run your own business, then you probably know that getting customers is not that easy task. It is no different if you are running the business online. Getting customers for your business is always a tedious task. In some of the cases, it is even more difficult to get online business as there eight not be enough traffic on that site. Elf you know how to market your business, you can easily sell online. Then you do not need any web experience or programming knowledge. But you need to have some common sense and need to be a business fanatic. Then, you have the capability to run any type of business. Cost factor is the biggest advantage of selling your products online. The retail space is expensive and the traffic is limited to a local market only. An online store is always cheap and easy to manage. Considering these factors, you cannot afford not to sell online.